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Sustainability is not just about large-scale initiatives—it’s also about the small, everyday changes that shift mindsets and build better habits. Over the past year, our team has made meaningful progress in reducing waste, sparked by education, personal commitment, and a culture of accountability.

In a first for Deane Apparel, we’re celebrating the release of our 2025 Sustainability Progress Report. After finishing the first year of our three-year strategy we thought there was no better time to rate our performance, celebrate what we’ve achieved and reflect on what we’ve learnt.

In 2023, we kicked off an innovation journey by developing a new version of our wool blend suiting for one of our corporate customers. The new fabric is composed of 55% recycled polyester, 43% washable wool, and we added a new innovative stretch fibre, ROICA™

This year has been pretty tough for a lot of people. Arguably, for some people, the toughest year yet. It's really shown us how important it is to come together and support each other. At Deane, we're all about embracing this spirit, especially during the festive season when a little extra compassion goes a long way.

With 143 tonnes of clothing waste going to NZ landfills every day, it's imperative we change the way we design, use and circulate our clothing. The Mindful Fashion Circular Design Award sets out to empower designers and businesses to design out waste and make products and materials that can be kept in circulation.

At Deane, company-wide events have always been a cornerstone of our culture. They provide us with opportunities to celebrate success and connect with each other. However, over time, these events had lost some of their sparkle. Recognizing this, we decided to breathe new life into our celebrations.